Tuesday, 18 November 2014

Target Audience: Interview - Attraction/Expectation

To find out what people would expect from an NME style magazine, or what they would be attracted to, I have interviewed two people who I am targeting with my magazine. I am doing this to get ideas of what would be successful for my magazine. The questions I have asked are:
  1. In an NME style magazine, what would you expect to see? 
  2. Have you ever bought an issue of NME?
  3. What would attract you to an NME style magazine? 
  4. How old are you? 
 The first question was 'how old are you?' which both of my interviewees replied 16 and 17. This is useful to note, as these results will help me attract a younger audience to my magazine more than an older audience.
The second question, 'have you ever bought an issue of NME?' shows a contrast in answers. One person said they had where as the other has not. This can be important as the person who has not bought an issue of NME may not know the philosophy of the magazine so their results may effected by this. However, this person may have bought a different magazine that is similar to NME so would therefore have an idea of what a music magazine is like.
'What would you expect to see in an issue of NME?' was the next question and I recieved similar answers for this. Both interviewee's said they would expect to see interviews and advertisements. This shows that these features are well known features and  would be silly not to include. Other answers also include photos, posters, headlines, tour dates and reviews. These are all key features that would be useful to include in my magazine as they are informative and seem to be looked for.
The last question, 'What would attract you to an NME style magazine?', shows that a symbiotic relationship between the magazine and the reader is very important, as both participants answered with bands and films that I like. This shows the importance of having well known artists on the cover of magazines to help promote it and gain sales. This is useful for my magazine as I could consider making my own made up artists sound well known and highly popular.

I will use the results from this interview to help reach my target audience and draw them into my magazine, by making it appealing specifically to them. I will do this by following the answers I have been given and almost use it as advice for success.

No comments:

Post a Comment